The price tag to purchase your true love each gift from the repeated verses of the fabled "Twelve Days of Christmas" carol is now an eye-popping $86,609.
Startling and dismaying for the romantic at heart — especially so considering the price has increased an astonishing $8,509, or 10.9%, over last year, according to the 24th annual “Christmas Price Index” compiled by PNC Wealth Management.
Similar to the Labor Department’s calculated Consumer Price Index (CPI), which is the most watched government inflation barometer, the tabulated PNC CPI offers insights into rising (or falling) prices and the economy. However, while the government’s annual CPI dropped to 3.7% in October, the PNC CPI registers at 8.1%.
The biggest price killer was the seven swans a-swimming, coming in at $5,600 and accounting for most of the increase. Should lovers "forget" the swans?
"Omitting the seven swans a-swimming may be a tempting way for a True Love to hold the line on costs, but one would be advised to proceed with caution," warned James Dunigan, managing executive of investments for PNC Wealth Management.
"Because our analysts can only measure the actual cost of this seasonal treasure, not its sentimental value, True Loves may want to budget a little more carefully this year in order to purchase all the items in the song," Dunigan said.
The good news? Romantic love could (maybe) get by with gifting one of each item instead of gifts for each repeated verse, reducing the total price tag down to $21,080.
Here is list showing how each item increased over 2007.
- Partridge in a Pear Tree – up 33.3%
- Turtle Doves – up 37.5%
- French Hens – down 33.3%
- Calling Birds – up 0.0%
- Golden Rings – down 11.4.5%
- Geese A-Laying – down 33.3%
- Swans A-Swimming – up 33.3%
- Maids A-Milking – up 12.0%
- Ladies Dancing – up 0.0%
- Lords A-leaping – up 3.0%
- Pipers Piping – up 3.2%
- Drummers Drumming – up 3.2%
For a full accounting for the price of true love, visit the PNC Christmas Price Index at: http://www.pncchristmaspriceindex.com.